Home' API Magazine : August 2014 Contents 36
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They say it’s not uncommon for people to buy a property
that’s styled and then walk into it after settlement, when the
furniture is gone, and be a little disappointed with what they’re
seeing because it looks so different. For this reason Bunday
actually recommends keeping the property staged right up until
settlement to avoid buyers pulling out of the contract.
¿ CAN YOU DO IT YOURSELF?
If you’re confident enough you can try doing some property
There are some cheap ways to do it, says Barber – for instance,
you can buy furniture packages from places such as Fantastic
Furniture for around $2000.
This is a particularly good idea if you’re a renovator or
developer who’s selling properties on a regular basis, as you can
move the furniture from project to project and just have the cost
While you can buy the big pieces in a furniture package,
Barber says you’ll also be able to pick up accessories fairly
cheaply. For instance, she says you’ll be able to get a vase for
around $5 and you can have it for life, whereas hiring it in a
staging package would probably cost around $30.
She also suggests making your own artwork, which will save
you hundreds of dollars in hiring costs.
“ You can even bring in furniture from your own house – I used
to bring in my own ornaments and cushions.”
Findlay says some people will have a natural flair for styling
and will be able to DIY, but she says a professional home stager
offers objectivity, honesty, solid market knowledge and great
styling know-how. One benefit of having a professional stage
your property is that they’re abreast of the latest trends in
furniture and interior design.
According to Findlay, a well staged home should have
small appropriate on-trend elements that are suitable to the
architecture of the property and the market you’re selling to.
“ At the moment metallic, especially copper, pastel colours,
geometric patterns and clean lines, are a winner,” she says.
“ Staging your property isn’t all about the trends – it’s more
about the target audience and the property – but a good home
stager will be able to subtly incorporate current trends without
polarizing buyers in order to obtain a fresh and current feeling to
McLeod adds there are many advantages to hiring a
professional property stylist; with the main benefit being the
stylist will know the current real estate market and what’s
working to attract the buyers you’re targeting in your area.
“ There’s a reason behind every decision made by the stylist,
such as the size, shape and colour of the furniture,” she says.
“ These pieces will be chosen to increase the height of a room
or decrease a vast empty space, or perhaps to create an opening
or to section off a space, bring more light to dark rooms or to
create a warm cozy sense in a cold light room.
“ It’s also great to have a fresh pair of eyes to look around and
discover new ways to layout your furniture pieces – after you’ve
Price expectations exceeded
Developer Nick Kendros has been staging his
properties for the past four years and he’s
confident it not only reduces the amount of time
the property is on the market, but also increases
the sale price.
“For buyers, it’s like walking into a display home,” he says.
“It looks much more attractive than a house that’s empty.”
The first time Nick staged a home was when he sold his
own house, and he did it himself.
“I bought a table and couch, and a few paintings,” he says.
“Since then, though, I’ve used the services of a professional
stylist. One of the first properties I had styled sat on the
market for around four to six weeks before it was styled, but
afterwards it was sold within two weeks.
“It looked much nicer and gave potential buyers an insight
into how the house could look. It gives them an idea of
where they could put their furniture.”
Now, Nick says, he sells every property styled because
he can see the value in it. While it’s hard to put a figure
on exactly how much value it can add, he firmly believes it
reduces the likelihood of having to discount your property
from the full asking price.
“Styling my properties usually leads to my price
expectations being exceeded,” he says.
Nick lives and invests in Newcastle, demonstrating that
staging can be beneficial for properties in regional areas
too; it’s not just suited to capital cities.
He pays around $1500 to stage a one-bedroom unit, and
says it can be particularly useful for this type of property, as
well as studio apartments, because it can show buyers how
smaller spaces can work.
Nick adds that the cost is to stage the property for four
to six weeks, and it usually isn’t required beyond that
sale contract is
furniture is removed,”
Nick notes that
particularly well for
him because of what
he does – that is,
his properties are
vacant, so he doesn’t
need to worry about
moving old furniture
out or storing it
His best advice
for sellers looking
at using a property
stylist is to trust and
listen to the them.
“It doesn’t matter
if you, the owner, don’t like the furniture they pick – all that
matters is that it appeals to the people purchasing the
property,” he says. “Listen to the expert.”
BEHIND THE SCENES // PROPERTY STAGING
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