Home' API Magazine : January 2014 Contents 103
API JANUARY 2014
JANUARY 2014 API
less upgrades. From a traffic point of
view – we are targeting 0.75 car parks per
dwelling. We have a train station and a
tram to the city so we don’t need as many
“We’re also installing a $15 million
pedestrian and cycle bridge over to the
parklands. From our perspective the
infrastructure isn’t just about the power,
but limiting road upgrades by providing
“The market over the last five years
has been patchy. There have been ups
and downs to it rather than consistency.
However, I believe the market has jumped
at the opportunity to see an expansion of
“Based on Census data, the demand
for three storey and over apartments has
increased in popularity. So for us, it’s been
exciting to see that opportunity and we
haven’t seen any reluctance to move with
the times and create better products.”
Menz says he expects the area to be a
popular location for city dwellers to buy
“We’re effectively marketing this area
to ‘urbanites’. That’s what we like to call
them. It’s a different way of thinking.
Rather than looking at a single age group
or demographic such as DINKs (double
income, no kids) and singles, we’re
looking at all of the above.
“This area is for people who want to
try something new, not just one or two
demographics. They’re people who really
enjoy local character and community
involvement – that can be anybody.
“So far we’ve found they’re under 35
and over 45 years of age. The majority (of
buyers) have been owner-occupiers.
“We’ve now secured 11 developers over
12 sites in the space of 18 months and
we’re just about to see the release of the
larger scale of product come to market.”
Making the most of the unique character
of Thebarton may
work very much
to the advantage
of investors and
in this area, with
predicted to rise
and the population
expected to soar as
are completed and
attention is focused
on improvements to
API JANUARY 2014
JANUARY 2014 API
and lifestyle in these locations is possible,
not just in the city.
“Part of the project is about 10,000 to
14,000 square metres of retail space. This
is effectively in three stages.
“The first is an adaptive reuse of a former
warehouse – a magnificent building that
will be for fresh food markets and an ‘eat
street’ style area that spills out onto the
Bowden town square.
“The second stage is some retail along
our main street and the third stage is a
larger floor plate including supermarket
and specialty shopping.”
The area will also include 20,000 square
metres of commercial space consisting of
five buildings on Park Terrace, which has
a major frontage to the Adelaide Parklands
and a second area of professional suites
along the main street.
“The area close to the parklands
overlooks the city and will have great
views for residents.
“While it has a mixed-use component,
the most significant is the residential. It
isn’t our intention to create a retail hub, or
“It just needs that to activate it and
ensure it’s not a dormant suburb.”
There are very few places around the
fringes in Adelaide that can be developed
in this way, Menz says.
“It’s the first of its kind on such a major
scale. This is really a masterplan approach
to address density.
“In Adelaide, higher density hasn’t been
as accepted as it has in some of the other
“This development has opened up what
was an industrial area. There’s a cool little
population there and people are realising
this is a whole new quarter of the city to
make the most of.”
Menz says the new development will
work towards maintaining the creative
vibe of the area.
“We’re folding the creative element of
the suburb into the new development. We
have a number of short-term tenancies
with creative groups, galleries and a
dance studio to keep the activity on site
while we develop.”
The purpose of the State Government-
driven overhaul of Bowden is to meet
an increasing population and growing
housing demand, Menz says.
“The government wants to bring this to
market in an orderly fashion. Our job is to
prepare the infrastructure and upgrade it
to meet the population boom.
“The private sector wouldn’t do this
project as it’s not commercial in that
sense. We have had to remediate the land
because it was former industrial and it
does need cleaning up.
“That’s part of the reason why we took
over the sites and the community has
been very supportive of this development
because they know some of that land was
contaminated. Cleaning this up means we
have really improved the value of property.
“The infrastructure is being upgraded
and that includes electricity mains, sewer
and we’ve already brought in recycled
water. The big one is power as this is
very expensive and we are mandating
that every building in Bowden is five-star
“What this means is we can reduce
our cost of living through energy
consumption, sustainability and lowering
infrastructure costs as the buildings we
construct will use less power and require
New body to manage
A statutory authority will be established
to promote and coordinate events at the
Adelaide Riverbank Precinct, Premier Jay
Weatherill has announced.
The area has $2.5 billion worth of projects
planned and the new authority will be
responsible for promoting the location as a
“This new statutory authority will facilitate
development and coordinate the large
amount of work happening in the greater
Riverbank Precinct,” Weatherill says.
Masterplan for SA
Plans to extend Adelaide’s tram network,
upgrade roads and regional highways, build
bike paths and an underground O-Bahn
have been announced as part of a 30-year
transport strategy for South Australia.
Premier Jay Weatherill says the plan will
include a tram network with lines to Henley
Square, Adelaide Airport, West Lakes, Outer
Harbor and Grange.
The north-south corridor is also expected
to benefit with upgrades to major highways
and intersections that will improve freight
A proposal to move the O-Bahn
underground from Hackney Road into the
city is anticipated to improve congestion
and benefit inner city commuters.
The announcement is part of State
Government’s Integrated Transport and
Land Use Plan.
Use your smartphone
or tablet and your
favourite QR scanner
app to view a gallery,
maps and video fly
through of Thebarton.
SA \\ THE STATES
Use the button below
to view a gallery, maps
and video fly through
Links Archive February 2014 Navigation Previous Page Next Page